Lagunitas Truck Wraps
As an art director for Lagunitas, I conceptualized and designed the 2020 truck wraps. I incorporated an optical illusion to stand out on the road, cutting through everyday traffic and capturing attention. This design not only aligned with Lagunitas' playful brand, but also increased brand visibility nationally. This design was successfully rolled out on all Lagunitas distribution trucks, turning them into mobile billboards.
2020 Truck Wrap Design
