Art Director | DripDrop Hydration | Oct 2023-Present
I currently serve as the art director for DripDrop Hydration, where I oversee agency collaborations and produce creative work as the sole full-time marketing designer. In this role, I provide on-set art direction for both campaign videos and stills. I also art direct and design integrated campaigns that encompass a variety of assets, including email, SMS, paid and organic social, website content, direct mail, out-of-home advertising, and experiential marketing.
Senior Digital Designer | TUMI Inc. | Feb 2022-Sept 2022
Project managed the creative team, acting as the point-of-contact for all global requests
Led projects across all digital channels including site, display, social, email, paid, etc.
Led visual design on website redesign, while leveraging UI/UX principles and methodology
Designed campaign guidelines and toolkits which were distributed across the company globally
Created shot lists, sourced product, and art directed seasonal and eCommerce shoots
Art Director | Casa Komos Brands Group | April 2021-Feb 2022
Owned all aspects of design, ideation, and production for all creative projects including packaging, web development, and POS for CKBG’s start-up brand, “Superbird”
Created and maintained brand guidelines, updating with brand evolution
Worked closely across all levels of the organization, including with partners in management, sales, events, and production vendors
Art Director | The Lagunitas Brewing Company | Feb 2019-April 2021
Prepared files for print, attended press checks, and signed o on designs for large-scale productions
Owned design cross-channel (digital, print, and motion graphics)
Created signage, presentations, brochures, and merchandise for company’s national sales meetings
Graphic Designer | Shutterfly Inc. | Jul 2016-Feb 2019
Carried out new category and product campaigns through Shutterfly’s display, app, site, social and print channels
Helped transition Shutterfly’s desktop site from static to responsive design in 2017
Helped design and launched Shutterfly’s wedding boutique “The Wedding Shop” in 2018.